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Looking for video marketing tips? Explore popular marketing trends and learn more about types of marketing videos. Mobile users are twice as likely to share video content than any other type of post. For marketers, this means one thing: if you’re not making videos, you’re in danger of being practically invisible.Adding video to a landing page can significantly increase conversions. Marketing videos make brands seem more trustworthy (because seeing is believing, right?).Think Dropbox’s legendary explainer video that helped them skyrocket. Or the Dollar Shave Club commercial that wasn’t just funny, but was an explainer video disguised as a comedy sketch. Telling someone how amazing your product is? Doesn’t sound trustworthy. Showing them exactly how it works? Now that’s marketing gold.BTS videos make brands feel more personal and transparent and increase engagement because people love “sneak peeks”. Imagine a fashion brand showing how a collection is made, or an e-commerce business filming how they package orders. Not only is it interesting to watch, but it also helps your audience feel closer to you and your team. What’s better than creating your own marketing videos?
U.S. streaming video is to grow revenue 33% over the next five years to over $112 billion in 2029, according to the latest projections from PwC. The streaming video revolution is still in full flower — with the sector poised for healthy growth over the next five years, according to the latest projections from PwC. The U.S. total over-the-top (OTT) market is projected to increase at a 5.9% compound annual growth rate over the next five years — reaching $112.7 billion by 2029, according to this year’s PwC Global Entertainment & Media Outlook report.Overall, the U.S. remains the “largest and most influential” streaming video market globally, generating $61.9 billion in transactional and subscription VOD revenue in 2024, PwC’s 2025 Global E&M Outlook report said. That dwarfs the next-largest market, China, which generated revenue of $10.8 billion in 2024, making it less than one-fifth of the size of the U.S.Despite being a mature market, the U.S. continues to deliver double-digit revenue growth, with subscription VOD revenue rising by 18.3% year-over-year in 2024 to $56.1 billion. The number of U.S. OTT video subscriptions rose by 9.5% in 2024, with revenue per subscription up by 8%.That will come through a mixture of pushing growth in average revenue per user (ARPU) via subscription price increases for ad-free tiers, wholesale arrangements, bundling, password-sharing restrictions, market expansion, and ad-supported video on demand (AVOD) adoption — coupled with reducing operating costs (non-programming costs like marketing, technology, sales and administrative).
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Discover 2025 video marketing statistics with HeyGen's AI video creator. Transform text to video with our AI video maker. Enhance your marketing strategy. As the demand for online video content continues to rise, HeyGen's AI-powered video solutions aim to revolutionize how brands and creators engage audiences. Video marketing statistics show a consistent upward trend, emphasizing the critical role of video content for businesses looking to stay competitive.Videos have become essential to any strong marketing plan. They're not just popular 60they're vital. Today, it's common to see viewers spend an average of 100 minutes a day watching online videos, as confirmed by online video consumption statistics. People prefer video content, as it is engaging, memorable, and an effective tool for marketers.As a video AI generator, HeyGen's technology enables businesses to create engaging videos effortlessly. With customizable AI avatars, you9re able to create presentations, tutorials, marketing, and interactive experiences in no time.HeyGen is not just another player in the video AI game 6it's changing the rules. Our seamless AI video maker offers realistic, tailor-made avatar solutions that make video creation both fun and easy. You can generate AI Video Marketing insights with any expression, motion control, and style you desire.
Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy. Many businesses use video content marketing to promote their brand, products and services as part of their overall marketing plan. Video is a compelling, memorable medium that personalizes and humanizes your company to its target audience.Wyzowl’s Video Marketing Statistics 2025 report uncovered that 89 percent of businesses use video as a marketing tool and 95 percent of video marketers consider it an important part of their overall strategy.Behind the scenes: Behind-the-scenes videos can show your product creation process, demonstrate your product quality measures and introduce your team — a great way to humanize your company and build trust. User-generated content (UGC): UGC is a highly effective marketing tool that includes videos that actual customers create while unboxing, using and enjoying your products or services.Explainers: Explainer videos are great for technical or innovative products and services or offerings in a newer industry. These videos educate your audience by explaining the problem your target market is experiencing and how your product solves it.
Make professional marketing videos for free, in minutes. Use our online marketing video maker with free templates, music, animations, and more. Canva’s marketing video maker helps you create and edit demo videos, testimonials, and other marketing videos for the most popular other social media platforms, including Facebook video ads(opens in a new tab or window), YouTube, TikTok, and Instagram.With Canva’s marketing video maker, you’ll produce engaging videos that turn viewers into paying customers. With hundreds of free video templates, you’ll find a slick design that will keep people watching. The simple drag-and-drop surface makes the entire video editing process fun and easy.Your videos will create a buzz and ultimately, sell well. Magic Studio™ brings together the best AI-powered tools for you and your team to help you design with more ease, speed, and creativity. Start of list: Meet Magic Studio™: All the power of Canva’s AI · Skip to end of “Meet Magic Studio™: All the power of Canva’s AI” list ... The first few seconds of your marketing video are the most important—that’s when viewers decide if they’ll keep watching.So using Canva’s marketing video maker app, open the video with a question or powerful statement (called a “hook”). Create impressive typography for your marketing videos. Make compelling font combinations from hundreds of free fonts. Keep the message short and sweet; focus on two or three key points.
In the dynamic and increasingly digital landscape of modern marketing, video production has emerged as an indispensable and transformative force. While traditional marketing channels once reigned… While traditional marketing channels once reigned supreme, the rise of the internet, social media, and on-demand content consumption has made video a non-negotiable component of a successful marketing strategy.Live-stream events and interactive videos also create a sense of community and urgency, encouraging viewers to take immediate action. The versatility of video content — which can be repurposed into everything from a social media ad to an email campaign — ensures that every dollar invested in production yields a high return across the entire marketing funnel.In a visually-driven and attention-scarce world, video’s capacity to engage, inform, and build trust is unmatched. By leveraging this medium, companies can effectively cut through the noise, forge authentic connections with their audience, and ultimately achieve their marketing goals with greater impact.Beyond its role in awareness and trust, video is a highly effective tool for driving concrete marketing outcomes, from engagement to conversion.
Videos from assorted markets. Enjoy Videos from assorted markets. Enjoy!
The global LED video display market grew 6.2% YoY in the second quarter of 2025, according to new research from Omdia. As visual communication becomes increa... LONDON--(BUSINESS WIRE)--The global LED video display market grew 6.2% YoY in the second quarter of 2025, according to new research from Omdia. As visual communication becomes increasingly critical across industries, LED video display is at the forefront, delivering transformative experiences.Samsung, LGE, Leyard and Unilumin are developing Micro LED video displays for architectural integration in storefronts and museums. Their flexible and curved displays are enabling creative stage designs and experiential marketing, often managed by cloud-based content systems powered by AI for real-time audience analytics.Looking ahead, as emerging markets in Asia Pacific, the Middle East & Africa, and Latin America & the Caribbean accelerate adoption, LED technology is set to dominate digital out-of-home advertising, modern sports venues, and virtual production.Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage.
Video Conferencing Market is forecasted to reach USD 86.3 billion by 2035 and exhibiting a remarkable 10.0% CAGR between 2025 and 2035. The video conferencing market is projected to grow from USD 33.3 billion in 2025 to USD 86.3 billion by 2035, at a CAGR of 10.0%. Hardware will dominate with a 42.7% market share, while room-based will lead the type segment with a 38.9% share.The video conferencing market is estimated to be valued at USD 33.3 billion in 2025 and is projected to reach USD 86.3 billion by 2035, registering a compound annual growth rate (CAGR) of 10.0% over the forecast period.The growth path highlights a strong and steady rise as enterprises, governments, and educational institutions continue to embed video communication into daily operations. From 2020–2024, the market grows from USD 20.7 billion to USD 30.3 billion, reflecting the early adoption phase supported by rising hybrid work models, digital classrooms, and telemedicine services.Yearly gains such as USD 22.7 billion in 2021, USD 25.0 billion in 2022, and USD 27.5 billion in 2023 underline a rapid shift from traditional communication to cloud-based video platforms. Between 2025–2030, the market advances from USD 33.3 billion to USD 53.6 billion, contributing nearly 47% of the overall increase.
Market Outlook The Global Video Analytics Market is projected to grow from USD 17 152 09 million in 2024 to an estimated USD 68 993 69 million by 2032 registering a compound annual growth rate CAGR of 19 04 from ... Press release - Credence Research Inc. - Video Analytics Market to Reach USD 68,993.69 million by 2032, Growing at a CAGR of 19.04% says Credence Research - published on openPR.comMarket Outlook The Global Video Analytics Market is projected to grow from USD 17,152.09 million in 2024 to an estimated USD 68,993.69 million by 2032, registering a compound annual growth rate (CAGR) of 19.04% from 2025 to 2032. This significant growth reflects the rising demand for intelligent video solutions that enhance security, optimize operations, and improve decision-making across industries.From smart cities to retail chains, organizations worldwide are integrating advanced video analytics tools powered by artificial intelligence (AI) and machine learning (ML). These technologies not only detect threats but also provide predictive capabilities, improving situational awareness and reducing response times. The relevance of the video analytics market in the global context cannot be overstated.As industries pivot towards digital transformation, video analytics serves as a cornerstone in operational efficiency, security, and strategic planning. This blend of necessity and innovation underscores the market's strong trajectory and long-term relevance in a rapidly evolving technological ecosystem.
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Explore the compelling benefits of video marketing and why it's a crucial strategy for any business looking to grow. Learn how video can improve visibility, engagement, and sales. As a marketing leader, you face increasing pressure to deliver higher-performing content with tightening budgets. Traditional approaches often lead to wasted spend on videos that look polished but generate zero measurable results.In this guide, we’ll explore the benefits of video marketing, examine the data behind each benefit, reveal the exact strategies tech brands can implement to maximize ROI, and provide a framework for selecting the right video types for each stage of your marketing funnel.Toggl increased conversion rates by 32% and reduced cost-per-acquisition by 27% using our video system for their product launch campaign → See our work · Digital marketing videos enhance your website’s appeal, encouraging more visitors to stay and explore.Videos are more likely to be shared and liked on landing pages and social media channels, enhancing your brand’s online presence. This increased visibility is invaluable for reaching your target audience and solidifying your place in the competitive tech market.
Wistia is the video marketing platform for business. Create, host, market, and measure video content with our collaborative tools, and thrive with video. Embed videos anywhere with our ad-free, customizable player. Plus, keep your video library organized with folders, filters, and tags.Learn more · When you host a webinar with Wistia, you can customize the branding, connect to your marketing tools, and use your webinar recording as evergreen content.Learn moreUsing Wistia to boost your video marketing is about as easy as it gets.Wistia’s found the perfect balance for a video hosting platform. We use it for everything: lead capture for marketing videos, chaptered long-form webinars, internal documentation—the works.See exactly how viewers engage with your content, and instantly sync that data with your marketing tech stack.Learn more · Automate your workflows with video data when you connect Wistia to your favorite tools.Visit the Wistia integrations directory
91% of marketers are currently integrating video into their marketing strategies. Find latest video marketing statistics & growth inside. Platforms like TikTok and Instagram now drive 70% higher engagement with short-form clips, while YouTube long-form videos contribute to 90% of online learning consumption. Hence, it makes sense why 89% of marketers actively use video marketing, and 95% see it as a crucial tool in their strategy.Video makes up roughly 82.5% of all global internet traffic. In 2025, the percentage of marketers using video marketing dropped slightly to 89%, showing a slight decline after two years of stability.However, 2024 saw a notable decline, dropping to 88% from 96% in 2023. This was a rare dip after years of steady growth, suggesting that certain challenges or shifting trends may have impacted video marketing adoption.Looking at the bigger picture, video marketing has come a long way. One of the most significant jumps happened between 2015 and 2018, when the percentage rose from 78% to 85%, a 7% increase in just three years. This rapid growth was likely fueled by the rise of social media videos and short-form content.
Watch Morningstar’s videos to find the latest financial news, picks from our analysts, and useful tips on personal finance. In an interview with Morningstar CEO Kunal Kapoor, Apollo’s Marc Rowan contends that retirement investors can no longer rely on public markets.At the 2025 Morningstar Investment Conference, CEO Kunal Kapoor introduced private market data and analytics to help investors succeed.Gear advertisements and other marketing efforts towards your interests.
Make irresistible marketing videos to catch more customers. Combine animation with photos, video clips, and text. Start now, share in minutes. Streamlined and smart. Add new scenes, animations, video clips, and music with the touch of a button. Innovative brand-building features automatically apply your company colors and logo to your ad. A full 81% of marketers say video marketing improved their company’s bottom line.Biteable’s online video-making app means there’s no need to shell out for pricey video software, hire a video editor, or shoot footage yourself (or pay someone out the wazoo to do it for you). You run a business, so time is valuable. That’s why we created a high-quality marketing video maker that gives you the power of a professional editor through your web browser and takes no time to learn.You want to sell your product or service through the power of video, but you don’t know where to start. Biteable has a treasure trove of ready-to-edit templates and pre-built video scenes designed by video marketing pros.Use Biteable’s innovative brand builder tool to automatically apply your company colors and logo to any brandable video template or scene – all with the touch of a button. You can even add a voice over directly within the app. Now that’s magic! “I was looking at what we were doing, and how much we were spending, and knew we could do something better. Then I found Biteable.” ... Anyone can create a marketing video and call it a day.
Thanks to the latest technology, videos are easier than ever to create and can establish you as a thought leader, allowing you to stand out from others. When maintaining contact with clients or encouraging prospects, you might rely on email, an occasional blog, a quarterly white paper or a report. But you might be overlooking a viable content format: video. As a business professional outside of the marketing world—say, a financial advisor—you might think video marketing isn’t necessary.If the thought of being in a video causes your palms to sweat, get someone in your office who is comfortable on camera and can speak naturally. It’s recommended that the financial advisor do much of the talking, especially when dealing with certain facts (like market or economic outlooks).An impressive “hook” at the top of your video is a must. For instance, if you want to share a market outlook, use a 45-second video to introduce the topic, summarize it with a few key points, and then offer a URL where viewers can click for more information.Once upon a time, creating a video was considered difficult and expensive. That’s not the case these days. With some strategic planning, audience research and the right ideas, you can use video marketing as a viable tool to build trust, improve website rankings and ultimately boost your client base.
The U S video based automatic incident detection AID market is witnessing rapid growth driven by technological advancements and increasing adoption of intelligent traffic management systems This market is projected to expand from US 657 2 million in 2025 to ... The U.S. video-based automatic incident detection (AID) market is witnessing rapid growth, driven by technological advancements and increasing adoption of intelligent traffic management systems. This market is projected to expand from US$ 657.2 million in 2025 to US$ 1,650.39 million by 2032, recording a robust CAGR of 14.5% over the forecast period.Key drivers include the rising integration of artificial intelligence (AI) and machine learning (ML) in video analytics, which enhances the accuracy and speed of incident detection, helping reduce traffic congestion and improve road safety. The leading segment within this market is the camera-based detection systems, which are preferred for their high reliability and real-time monitoring capabilities.Private sector adoption is emerging in logistics and commercial vehicle management, where safety and efficiency are critical. Regional Insights North America, particularly the U.S., leads the video-based AID market due to advanced infrastructure, high traffic density, and strong government support for smart city projects.Market Drivers The market is primarily driven by increasing traffic congestion, growing road safety concerns, and government mandates for smart traffic management systems. The integration of AI and ML into video analytics enhances detection capabilities, enabling real-time monitoring and predictive traffic management.